I read a post recently by the former World’s Strongest Man, Eddie Hall, on Instagram. He was claiming that orange juice from a carton is a better option than coffee for anyone trying to lose weight. On top of that, he announced he was working with a UK DNA company — which has absolutely nothing to do with nutrition — to provide this information.
His claim: caffeine in coffee breaks down an enzyme in your mouth and gut called amylase, which manages the breakdown of starchy carbs.
Completely missing the point of weight loss. Not missing it — going around it. Because the basic principles of fat loss go against what he was being paid to sell.
The Maths Are Simple
A coffee in the morning with breakfast: 5 calories.
A small glass of orange juice: 90 calories.
To lose weight, consume fewer calories. Don’t worry about enzymes.
This is another example of someone in the fitness industry being turned by the promise of money — selling out the truth to provide their followers with nonsense in order to shift a product.
That DNA company is jumping on the exploitation bandwagon that is the weight loss industry. Using people’s ignorance and desperation to convince them their product will finally be the answer they’ve been looking for.
How to Spot a Sellout
- They’re promoting products that have nothing to do with the real mechanisms of fat loss.
- Their claims are specific and complex, when the actual answer is simple (eat less, move more).
- There’s money changing hands between them and whatever they’re recommending.
- They can’t explain why the product works in plain language.
The real principles of weight loss haven’t changed. Calorie deficit, consistency, and time. That’s it. Any trainer or influencer who’s telling you otherwise is either wrong or selling you something.